A Secure AI-Enabled Cloud Architecture for Personalized Marketing Automation Using Salesforce Platform Services
DOI:
https://doi.org/10.63282/3050-9246.IJETCSIT-V4I4P119Keywords:
Salesforce Platform Services, Marketing Automation, Artificial Intelligence, Personalized Marketing, Zero-Trust Security, Predictive Analytics, CRM Systems, Data Governance, API SecurityAbstract
The increasing adoption of cloud-based Customer Relationship Management (CRM) platforms has transformed digital marketing into an intelligent, data-driven ecosystem. However, the implementation of artificial intelligence (AI) into the multi-tenant cloud settings prompts essential issues of security, privacy, scalability, and governance. This study proposes secure AI-enabled cloud architecture for personalized marketing automation leveraging Salesforce Platform Services. The architecture requires the use of multi-layer design, which comprises of data ingestion and integration, AI and analytics, Salesforce application services, and a zero-trust security framework. State of the art machine learning models assist in customer segmentation, predictive engagement analysis and recommendation generation as well as campaign optimization which allow contextual personalization throughout the omnichannel workflows of marketing. In order to combat security, the framework incorporates Identity and Access Management (IAM), Role-Based Access Control (RBAC), and encapsulation techniques, API protocols, and governance policies based on compliance. Experimental analysis highlights a high increase in email open rates, click rates, campaign ROI, and scalability of the system without compromising the high levels of data protection in a multi-tenant cloud environment. The results show that by combining AI intelligence with security-by-design, it is possible to attain a high degree of personalization without affecting performance or regulatory compliance. This study offers a reference architecture of practical implementation of enterprises that are interested in scalable, secure, and AI-based marketing automation solutions in clouds.
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